{"id":2,"date":"2023-10-10T13:56:16","date_gmt":"2023-10-10T13:56:16","guid":{"rendered":"https:\/\/directavenue.com\/?page_id=2"},"modified":"2026-01-25T22:28:39","modified_gmt":"2026-01-25T22:28:39","slug":"home","status":"publish","type":"page","link":"https:\/\/directavenue.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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A data-driven direct response television agency using Linear and Connected TV to create growth & revenue<\/h1>\n \n
\n Measured Results
\r\nTelevision Advertising <\/div>\n <\/div>\n\n
\n \n Explore <\/i>\n <\/a>\n <\/div>\n <\/div>\n
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\n \"Infographic <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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\n \"Linear <\/div>\n\n
Linear TV<\/div>\n <\/div>\n
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\n \"Streaming <\/div>\n\n
Streaming TV<\/div>\n <\/div>\n
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\n \"Advanced <\/div>\n\n
Advanced Analytics<\/div>\n <\/div>\n
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\n \"Digital\" <\/div>\n\n
Digital<\/div>\n <\/div>\n
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\n \"Creative\" <\/div>\n\n
Creative<\/div>\n <\/div>\n <\/div>\n \n
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Solutions<\/h2>\n \n

Experience the future of TV advertising with our data-driven approach to planning, buying, and measuring brand response and performance media across all screens and customer touchpoints, including linear TV and CTV.<\/span>
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\n \n Explore what we do <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Seeking
\r\nnon-traditional outcomes<\/h2>\n \n

We are a nimble and innovative media buying and technology team, committed to helping our clients achieve maximum performance through data, strategy, daily account stewardship, and our ability to drive profitable outcomes at scale.<\/span><\/p>\n<\/div>\n <\/div>\n\n

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\n \"Tech <\/div>\n\n
Tech
\r\nDisruptors<\/div>\n <\/div>\n <\/div>
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\n \"Emerging <\/div>\n\n
Emerging
\r\nBrands<\/div>\n <\/div>\n
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\n \"TV <\/div>\n\n
TV Gone
\r\nWrong<\/div>\n <\/div>\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Television Advertising<\/div>\n <\/div>\n
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CTV<\/div>\n <\/div>\n
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Measured Results<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Television Advertising<\/div>\n <\/div>\n
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CTV<\/div>\n <\/div>\n
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Measured Results<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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\n \"Babbel\" <\/div>\n\n
\n \"Babbel\" <\/div>\n <\/div>\n <\/div>\n
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\n \"BODI\" <\/div>\n\n
\n \"BODI\" <\/div>\n <\/div>\n <\/div>\n
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\n \"GoodRx\" <\/div>\n\n
\n \"GoodRx\" <\/div>\n <\/div>\n <\/div>\n
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\n \"Ziprecruiter\" <\/div>\n\n
\n \"Ziprecruiter\" <\/div>\n <\/div>\n <\/div>\n
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\n \"eHealth\" <\/div>\n\n
\n \"eHealth\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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About Us<\/h2>\n <\/div>\n \n
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Founded in 2007, DirectAvenue is a direct response TV agency. Our best-in-class data-driven team of innovative media professionals specialize in linear TV and CTV media planning and buying. Analytical and collaborative by nature, we take an audience-first approach to your business and align the buy to the brand, sales funnel, and performance goals.<\/p>\n

Our motto, \u2018Expect More\u201d embodies our commitment as a reliable and responsible partner to our clients. We strive to exceed their expectations by providing exceptional care and attention to detail.<\/p>\n

We enjoy taking on challenges and exploring new opportunities on behalf of our clients, even when they seem impossible.<\/p>\n<\/div>\n <\/div>\n \n

\n \n Who we are <\/a>\n <\/div>\n <\/div>\n <\/header>\n\n
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\n \"Scott\n
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Scott Kowalchek<\/div>\n
President, CEO<\/div>\n <\/div>\n\n
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Meet Scott, a visionary CEO revolutionizing marketing strategies by integrating linear TV, CTV, brand-building, performance metrics, and data. With 30 years of industry leadership, Scott navigates the evolving media landscape, empowering businesses to leverage the power of both brand and performance.<\/p>\n <\/div>\n \n \n <\/i>\n <\/a>\n <\/div>\n <\/div>\n

\n Scott Kowalchek <\/div>\n\n
\n President, CEO <\/div>\n <\/div>\n <\/div>\n
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\n \"Marc\n
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Marc Johnston<\/div>\n
CFO & COO<\/div>\n <\/div>\n\n
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Let me introduce Marc, the analytical maestro at DirectAvenue (DA), orchestrating the synergy of linear TV, streaming, data, and analytics. His savvy leadership propels DA’s success in media and marketing science, where a blend of sharp insights and operational finesse defines his strategic impact.<\/p>\n <\/div>\n \n \n <\/i>\n <\/a>\n <\/div>\n <\/div>\n

\n Marc Johnston <\/div>\n\n
\n CFO & COO <\/div>\n <\/div>\n <\/div>\n
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\n \"Josh\n
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Josh Pico<\/div>\n
Senior Vice President, Media<\/div>\n <\/div>\n\n
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Throughout his illustrious 20+ year career, Josh has demonstrated versatility in media buying, overseeing campaigns across Linear TV, Streaming\/CTV, Digital Display, and Online Video.\u00a0 Using a data-driven approach, he has showcased his proficiency in managing million-dollar brand initiatives and meticulous performance tests alike.<\/p>\n <\/div>\n \n \n <\/i>\n <\/a>\n <\/div>\n <\/div>\n

\n Josh Pico <\/div>\n\n
\n Senior Vice President, Media <\/div>\n <\/div>\n <\/div>\n
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\n \"Luigi\n
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Luigi Cicciari<\/div>\n
Vice President, Operations<\/div>\n <\/div>\n\n
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Luigi has 20+ years in Direct Response Operations and Media Management. He excels in optimizing campaigns and leveraging data science to drive results. Adept at collaborating across departments, he ensures optimal outcomes for clients. Luigi leads the San Diego Tableau User Group, empowering business users with data-rich insights.<\/p>\n <\/div>\n \n \n <\/i>\n <\/a>\n <\/div>\n <\/div>\n

\n Luigi Cicciari <\/div>\n\n
\n Vice President, Operations <\/div>\n <\/div>\n <\/div>\n
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\n \"Michele\n
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Michele Smith<\/div>\n
Account Director<\/div>\n <\/div>\n\n
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With over 20 years’ experience, Michele specialized in leveraging data-driven strategies to optimize media performance and drive client success.\u00a0 Her expertise spans media buying, campaign management, and delivering impactful brand strategies. She is dedicated\u00a0to translating insights into results, consistently achieving growth and enhancing operational efficiencies.<\/p>\n <\/div>\n \n \n <\/i>\n <\/a>\n <\/div>\n <\/div>\n

\n Michele Smith <\/div>\n\n
\n Account Director <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n \n Who we are <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Our Blog<\/h2>\n <\/div>\n \n
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Not just a simple media blog, DirectAvenue uncovers and explains the media universe from within, offering in-depth coverage of the latest advertising data and trends. Stay ahead of the curve by gaining new market insights and comprehensive content on leading performance strategies, data, and measurement. It\u2019s all about media across all screens and customer touchpoints, including linear TV and CTV.<\/span><\/p>\n<\/div>\n <\/div>\n \n

\n \n Explore more <\/a>\n <\/div>\n <\/div>\n <\/header>\n\n
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\n Top 5 Media Landscape Insights- February<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 01.29.2026 <\/div>\n\n <\/div>\n <\/div>\n\n
\n advertising landscape<\/a>\n CEOs<\/a>\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n october<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- January<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 12.30.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n october<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Shaping Success in 2026<\/a>\n\n
\n \"Shaping <\/div>\n <\/div>\n
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\n 12.03.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n 2026<\/a>\n audiences<\/a>\n CTV advertising for finance<\/a>\n data analytics<\/a>\n data-driven<\/a>\n direct response tv advertising<\/a>\n drtv companies<\/a>\n linear<\/a>\n media buying services<\/a>\n new year<\/a>\n omnichannel retail strategy<\/a>\n OOH<\/a>\n performance advertising<\/a>\n personalization<\/a>\n personalization in financial services<\/a>\n targeting<\/a>\n tv<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- December<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 11.24.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n october<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- November<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 10.27.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n october<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Financial Marketing 2026: Personalization & Precision<\/a>\n\n
\n \"Financial <\/div>\n <\/div>\n
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\n 09.29.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n content marketing<\/a>\n CTV advertising for finance<\/a>\n data analytics<\/a>\n data-driven<\/a>\n direct response tv advertising<\/a>\n drtv companies<\/a>\n Financial marketing<\/a>\n fintech<\/a>\n linear<\/a>\n media buying services<\/a>\n omnichannel retail strategy<\/a>\n OOH<\/a>\n performance advertising<\/a>\n personalization in financial services<\/a>\n tv<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- October<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 09.29.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n october<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Holiday Shopping 2025: Unwrapping Uncertainty<\/a>\n\n
\n \"Holiday <\/div>\n <\/div>\n
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\n 09.08.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Advertising industry trends<\/a>\n blending physical and digital retail<\/a>\n CTV advertising trends<\/a>\n cyber monday<\/a>\n data-driven<\/a>\n direct response tv advertising<\/a>\n drtv companies<\/a>\n holiday retail sales<\/a>\n linear<\/a>\n media buying services<\/a>\n omnichannel retail strategy<\/a>\n phygital retail strategy<\/a>\n retail media<\/a>\n shopping<\/a>\n spending<\/a>\n thanksgiving<\/a>\n tv<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- September<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 08.26.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Blending Physical Retail and Digital to Build Loyalty<\/a>\n\n
\n \"Blending <\/div>\n <\/div>\n
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\n 07.31.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Advertising industry trends<\/a>\n blending physical and digital retail<\/a>\n CTV advertising trends<\/a>\n data-driven<\/a>\n direct response tv advertising<\/a>\n drtv companies<\/a>\n linear<\/a>\n media buying services<\/a>\n omnichannel retail strategy<\/a>\n phygital retail strategy<\/a>\n retail media<\/a>\n tv<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n Top 5 Media Landscape Insights- August<\/a>\n\n
\n \"Top <\/div>\n <\/div>\n
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\n 07.22.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Connected tv ad agency<\/a>\n CTV ad agency<\/a>\n datadriven<\/a>\n direct response agency<\/a>\n directavenue<\/a>\n media buying agency<\/a>\n medialandscape<\/a>\n ott advertising companies<\/a>\n Ott agency<\/a>\n streaming<\/a>\n top5<\/a>\n tv ad agency<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n The Future of Shopping<\/a>\n\n
\n \"The <\/div>\n <\/div>\n
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\n 07.22.2025 <\/div>\n\n <\/div>\n <\/div>\n\n
\n Advertising industry trends<\/a>\n CPG<\/a>\n CTV advertising trends<\/a>\n data-driven<\/a>\n direct response tv advertising<\/a>\n drtv companies<\/a>\n Generative AI<\/a>\n linear<\/a>\n markets<\/a>\n media buying services<\/a>\n omnichannel<\/a>\n retail media<\/a>\n tv<\/a>\n TV advertising trends<\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n \n Explore more <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Videos<\/h2>\n <\/div>\n \n
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We don\u2019t just talk performance\u2014we show it. Check out the stories behind some of our most successful campaigns, and see what makes DirectAvenue a trusted partner for growth.<\/p>\n<\/div>\n <\/div>\n \n

\n \n Explore more <\/a>\n <\/div>\n <\/div>\n <\/header>\n\n
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\n \"CTV <\/div>\n \n
\n CTV or linear TV\u2014what\u2019s the right move for your brand? \n <\/div>\n
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\n Play video \n \n \n <\/svg>\n <\/div>\n\n 0:21<\/span>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n
\n \n Explore more <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Let\u2019s talk
\r\nabout how we can help you achieve more.<\/h2>\n <\/div>\n
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